Self-employed
The business is running — but everything at once and nothing properly. The question of where it should grow has been sitting there for months.
Live session · Your Direction in One Sentence
Your project has a direction. In 90 minutes, it will be in one sentence.
The live session for individuals with strategic responsibility: three diagnostic questions about your project, Roger Martin's Winning Ambition framework, a writing phase with feedback. At the end, one sentence carries your project's direction — and three commitments for the next 30 days.
- 90 minuteslive online, with working phases
- max. 15participants — camera on
- 1 sentenceplus three commitments as the outcome
Audience
Who this session is for
Freelancers
Full order books, many construction sites, no direction: the next project emerges in the inbox instead of in a decision.
Founders
Everything is urgent, nothing is direction: the daily routine takes up the week, and the sentence that should carry the project remains unwritten.
Functional managers
A project of your own alongside the job — without protected time, without a strategy loop that regularly reviews it. These 90 minutes are the appointment the calendar otherwise won't give.
Who it is not for
- Companies with a budget and established strategy processes: We work on your project, not on your organisation. For organisations, the Strategy Sprint is the format.
- People without a concrete project: The method is based on a project that is important to you — without a project, the session remains theory.
- Those looking for a finished 40-page strategy: The result is one sentence and three commitments, not a strategy paper for the drawer.
Agenda
The 90 minutes
- 10 min
Diagnosis: Where is your energy draining
Three questions about your project: what's working, what's draining, what's been sitting there for months. You take notes for yourself — none of it is shared.
- 25 min
Input: Winning Ambition
Roger Martin's question, translated for one person: Where to play, How to win — where do you play, how do you win. Why one sentence is enough to carry a direction.
- 30 min
Applied to your project
You transfer the Winning Ambition question to your project: what belongs, what consciously doesn't. Live, for you — not using a case study.
- 15 min
Writing phase: that one sentence
You write your direction sentence, three iterations with peer feedback. At the end, one sentence carries the direction — not a report.
- 10 min
Three commitments + open round
What will you do in the next 30 days? Three commitments, documented. Then open questions to me and to the group.
Outcome
What you get
You take away two things: your direction sentence — one sentence in which you will recognise every future decision, because it tells you what belongs and what consciously does not — and three commitments for the next 30 days.
After the session, you will receive the 1-page workbook as a PDF and an email with your sentence and your three commitments. That is where the session ends.
What the sentence is good for afterwards
Check future decisions
The next option, the next offer, the next project: you hold it up against the sentence and know if it belongs.
Be able to say no
Because the sentence states what consciously does not belong, you can decline what costs you time and energy — politely, clearly, without lengthy consideration.
Focus energy on what matters
Anything that does not advance the sentence loses priority. This is the difference between busyness and direction.
And the path there: 90 minutes of protected time with method — instead of another book about strategy, instead of a recorded course that runs in the background. Your project has priority, with camera on and in a group that seeks the same.
Method
One question, one sentence
The one question that also carries my article "What is Strategy?" is: Roger Martin's Winning Ambition. Not a theory lesson — the question ends at your project.
Winning Ambition
Roger Martin frames strategy as a cascade of choices: Where to play, How to win. Translated for one person, this becomes the question of your own field and your own strength — the core of this session.
Who leads the session
I help people and organisations focus their energy on what truly matters.
I am Moritz Dittrich, consultant for strategy and organisational development. I lead the session myself — 90 minutes in which I sharpen your direction with you, using the same method with which I guide organisations through a Strategy Sprint.
Without direction, there is no impact. This applies to companies — and to people with a project.
Price
What participation costs
90-minute live session. Prices are final prices, VAT is not shown separately.
€99per session
Regular price. Early-bird prices often apply for early registrations — the currently valid price is shown at date selection.
Next dates
Loading dates…
Secure your spot
Booking without detours: select a date, fill in the form — I will confirm by email with the access link and all details for the date. If you have a discount code, enter it directly here. Additionally, you will receive an email with which you can confirm my newsletter — without clicking the link you will not be added. Questions before registration? Contact me.
Frequently asked questions
- How much does participation cost?
- Regularly €99 per session. Early-bird prices often apply for early registrations up to two weeks before the date — you will see the currently valid price at date selection in the registration form. Prices are final prices; you will receive an invoice after the session.
- I have a discount code — how do I redeem it?
- Enter the code in the 'Discount code' field of the registration form. I will take it into account in the invoice that you receive after the session. Discount codes are distributed by me personally — the regular price for participation is €99 (Early-Bird price may differ).
- Who is the session for — and who is it not for?
- For individuals with strategic responsibility: self-employed, freelancers, founders and functional managers. It is not a management consultancy — we work on your project, not on your organisation. And it does not create any follow-up obligation: at the end, you have your direction sentence. If you want to continue working afterwards, an offer follows from that, not a contract.
- What do I need to participate?
- A project that is important to you, 90 undisturbed minutes and camera on — the session lives from participation. You will receive the access link and all technical information by email before the session. Whether you take notes on paper or digitally during the working phases is up to you.
- When is the next date?
- You will see the next dates directly in the registration form below — that is where you select your date. No dates visible? Then registration will open as soon as the next date is set.
- Will the session be recorded?
- No. The session lives from live participation, and what you note during the working phases remains yours. After the session you will receive the 1-page workbook as a PDF and an email with your direction sentence and your three commitments.
- How many participants are there?
- Maximum 15. The small group is intentional: in the writing phase there is peer feedback from the group — this requires a manageable group, not a lecture hall.
Do you want to withdraw your booking? Withdraw from contract.